Publications

Colorizing The Office: The Race Is On -February 2005 Office-Based MFDs: Going Beyond The Green Button-December 2003 Price Wars: The Battle for the Office Color Printer Market-February 2003 Corporate Color: Understanding the Market Dynamics for Production-grade Color Computer Printers-August 2001 Color in the Office: The Dynamics of Adoption-August 1998 Barriers to Color Adoption-December 1992 (129 pages + appendices) This study documents and analyzes perceived and actual barriers to color adoption faced by mainstream business document producers. It includes 216 interviews with respondents from a cross-section of business types and sizes, segmented by application type (marketing/administration/production). Involvement in purchase decisions and knowledge of documents used in the target application were the requirements for participating in the study. Barriers to Color Adoption includes an important second wave of interviews. 75 respondents were recruited to receive by mail a set of color print samples and to respond by phone to a second interview. Co-Author of Color Copy Quality: How to Compete Against Canon, a color copy appraisal by Imcotek and Blackstone Research Associates, 1992 Author of Electronic Document Systems Foundation's Defining the Document Industry - Economic Impact and Future Growth Trends, 1997 Author of Xplor International's Technology Directions Survey, 1990-2000 Author of Xplor International's Strategic Business Issues Study, 1991