Color in the Office: The Dynamics of Adoption.

"No sense printing in color–it just ends up in the file anyway."

"Color is key to helping us expand."

  • The early adopters are ready for more–what do they want now?
  • Non-color users–what’s their problem, anyway?
  • Why do people have color printers and not use color?
  • The hassle factor–is color still too complicated for common use?
  • Laser?…Ink jet?…where do users stand on the battle for the desktop?

Learn about these and other important color adoption issues, in the latest research study from Blackstone Research Associates, Color in the Office: The Dynamics of Adoption.

Filled with insight and recommendations based on data gathered from 210 business decision makers. Color in the Office: The Dynamics of Adoption provides an up-to-the-minute analysis of the views and attitudes of product specifiers and document creators, those important people who make up your market.

We spoke with the color users and non-users actually generating the documents in marketing and administrative functions in order to understand the source of demand. Interviews were conducted by the report’s authors, industry veterans who have packed the report with details they heard straight from the end users.

Color in the Office: The Dynamics of Adoption will be available in late August, priced at $5,995 for the first copy, and $995 for each additional copy. To order, or to get a more complete description of the study, call Mike Zeis at Blackstone Research Associates, at 508-278-3449.

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e-mail: mike@blackstoneresearch.com

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