Desktop color printers
Short run color printers
Color measurement |
Several projects involved collecting case study data to learn customer
and prospect reaction to substitute technologies. In-depth interviews developed an
understanding of how firmly attached customers and prospects were to the technology
they were using at the time, and determined their perception of the attributes and
shortfalls of the new technology. | |
Computer component (board) |
Blackstone Research conducted a telephone research project to
learn why enthusiasm by prospects at trade shows had
not translated into requests for prototypes. | |
Supplies |
Developed a strategic assessment of the printer supplies
aftermarket for a desktop printer manufacturer | |
Desktop color printers |
Recruited companies to participate in a beta testing
program for a new printer. | |
Business forms manufacturer |
To support a client's foray into retail sales, developed a
map of the alternatives
for small businesses when purchasing printed collateral. | |
Desktop color printers |
To support public relations and marketing communications programs,
supplied a set of case write-ups
describing customer success with client's products. | |
